Samsung has decided not to use Bing as the default search engine on its mobile web browser. The Wall Street Journal reported that Samsung stopped its internal review of replacing Google with Bing on its in-house Internet Browser. In simpler terms, Samsung won’t be switching to Bing for search on their browser as originally considered.
Samsung’s Internet Browser, which is already installed on Samsung phones, has been using Google as its default search engine for a while. However, there were discussions within Samsung about possibly switching to Bing. This potential change worried Google employees because it could impact the $3 billion in annual revenue that Google receives from the existing deal with Samsung.
According to the Wall Street Journal, Samsung believed that switching to Bing wouldn’t create significant issues since most Samsung smartphone users don’t actually use its in-house browser. However, Samsung has now decided not to proceed with the change due to concerns about its relationship with Google and how the market would perceive the move. In simpler terms, Samsung reconsidered switching to Bing because they worried about their relationship with Google and how people would react to the decision.
The exact reason why Samsung wanted to switch to Bing is unknown. However, it’s speculated that Microsoft’s advancements in artificial intelligence (AI) may have influenced their decision. On the other hand, Google has been focusing on incorporating AI-powered features into its search engine. Recently, Google has introduced its Bard chatbot to a wider audience, making it available to everyone outside of its initial waitlist. In simpler terms, Samsung’s interest in Bing might have been related to Microsoft’s AI advancements, while Google has been working on AI features for its search engine, including a chatbot called Bard.
Even though Samsung has decided not to switch to Bing as its default search engine for now, it doesn’t mean they will never consider it in the future. The Wall Street Journal reports that Samsung is not completely ruling out the possibility of using Bing at a later time. In simpler terms, while Samsung has decided against the switch currently, they are open to the idea of using Bing as the default search engine in the future.
