Truecaller is a service that helps identify who is calling you. They are now going to make this service available over messaging apps like WhatsApp to help people spot potential spam calls. The feature is currently in beta phase and will be rolled out globally later this month.
Telemarketing and scamming calls are on the rise in India, where people receive about 17 spam calls per month on average, according to a 2021 report by Truecaller. India’s telecom regulator has directed carriers like Jio and Airtel to start blocking telemarketing calls over their networks using artificial intelligence filters. Truecaller is in discussions with telecom operators to implement a similar solution.
Truecaller has noticed an increase in user reports from India about spam calls over WhatsApp. This is a new trend as telemarketers have recently started using internet calling. WhatsApp is the most popular messaging platform in India and uses spam detection technology to identify and take action against accounts that engage in suspicious behavior. Users can also block and report problematic accounts. India is Truecaller’s biggest market with 250 million users, out of its 350 million global users. The company earns revenue from advertising, subscription services, and verified listings from businesses.