MediaTek Rumored to Collaborate with NVIDIA for New Chipsets with Enhanced AI and Gaming Capabilities” Rumors suggest that MediaTek and NVIDIA have partnered to develop chipsets incorporating NVIDIA’s GPU technology. The collaboration aims to improve AI and gaming features in MediaTek’s future chips for mobile devices and laptops, especially Windows on ARM (WOA) devices. According to reports, development for these chipsets is anticipated to commence in 2024.
MediaTek and NVIDIA’s collaboration on a WOA chipset aims to enter the midrange to the high-end laptop market. Currently, MediaTek focuses on supplying entry-level Chromebooks, holding a reported 20% market share. WOA uses ARM’s processor architecture, different from the x86 standard used in most laptops and desktop PCs. Qualcomm is currently the only SoC vendor offering WOA chipsets, but if the rumor is true, both MediaTek and NVIDIA will challenge Qualcomm’s position in this category.
The rumor contradicts NVIDIA CEO Jensen Huang’s previous statement about not developing mobile GPUs or ray-tracing technology. NVIDIA’s contributions to the mobile scene have been limited, with its Tegra chipsets used in the SHIELD product line and Nintendo Switch consoles. The company has not released its graphics acceleration technology for smartphones or tablets yet, but the rumor suggests that this might change. Samsung and AMD should also take note of this potential development.